OUR STORY

In 2006, Bono and Bobby Shriver began paving the way for a new generation. An AIDS FREE GENERATION.

They founded (RED) with a simple mission—to make it easy for people and businesses to join the fight against the deadly virus.

The facts: AIDS has killed more than 34 million people since its discovery in 1983. More than 37 million people are living with HIV, and mothers continue to pass the virus in startling numbers to their children.

Life-saving anti-retroviral treatments cost less than 40 cents a day, yet most AIDS victims won’t see medicine in their lifetime. We’re determined to change that.

Throughout the past decade, (RED) has raised more than $320 million with the help of companies like Apple and Coca Cola. 100% of the money from our products and events goes directly to work on the ground—but we still have work to do.

There’s no question that progress has led to possibility. We can see an AIDS FREE GENERATION in our lifetime.

Will you join us?

Donate here: https://red.org/donate/