Inspired by the contrast of modern and contemporary architecture of Hong Kong’s skyline with complementary elements producing vibrancy, colors, artistry and the incredible mixture of traditional designs.
RCANO is pleased to reveal its Fall Winter 2016 Campaign, presenting a fresh interpretation of various geometrical shapes, lines & squares, musical notes and floral patterns in a different dimension, creating a contrast of perfection and imperfection.
The overall look of this collection creates a dynamic yet sophisticated image to menswear. By combining unusual patterns and textures in a symmetrical way, RCANO brings a more structured and architectural style through adding stripes, gradients and embroideries to its designs.
This collection incorporates a new range of wintery and metallic colors based on different tones of blues, burgundies and greens as the colors of the season, while adding new shapes of customized collars and cuffs with its unique pattern-matching handmade fabric buttons.
Photographed in a studio setting, these photos capture the models engaging with the clothes and bringing movement to the picture. The crisp lighting and colored green and yellow backdrops capture the diverse range of textures and patterns of this collection. The postproduction and collaging of the photos enhance the importance of focusing on the conflict of perfection and imperfection for this collection.
Shot in Hong Kong by photographer Dino Busch and with Hair & Make-up by Jaime Smith, starring established German model Sascha Weissenborn from Fashion Models Milan and Russian model Dima Dionesov from RAD Model Management.
The collection will be available at www.rcano.co and partner online stores on October 6th 2016.
RCANO is a brand that belongs to Cano Creations Limited, a company established in Hong Kong in 2014.
Photography: Dino Busch www.dinobusch.com
Styling: Rafael Raya Cano
Hair&Make-Up: Jaime Smith
Models: Sascha Weissenborn @ Fashion Models Milan
Models: Dima Dionesov @ RAD Model Management