International football icon Cristiano Ronaldo has launched his first denim collection.
The collection includes staple fashionable pieces of jeans and shorts, with jackets and shirts to follow in September this year.
The designs are crafted using the latest stretch technology, focusing on comfort and movability. “I didn’t want it to be like any other denim line on the market,” says Ronaldo of the line, “I’ve always loved the look of denim, but it frustrated me how heavy and uncomfortable it can become when you’re constantly on the move as an active person.”
The launch of CR7 Denim enters a new era for the CR7 brand. Ronaldo comments, “This collection is for more than just my fans. It’s for anyone who shares my values, who lives a limitless life and loves denim. That’s why it not only looks the way denim should look, it’s made to be lived in.”
The collection is now available on www.CR7.com.