Runaway success Bobby Abley comes back to earth for Autumn/Winter 2016 taking us on a journey to the tropical rainforests and carnival culture of Brazil. Brazil has been a long time passion for Bobby Abley and this season celebrates the summer he spent there last year. Rio de Janeiro with it’s golden beaches, lush mountains and samba-fueled nightlife provides a backdrop, but Bobby Abley isn’t scared to explore a darker side of paradise in the shadow of this year’s Olympic host city.


Bobby Abley’s signature for integrating playful and witty slogans, prints and character cameo’s throughout his work remains at the core of the brand – this season we’re joined by Donald Duck and José Carioca from Disney’s Saludos Amigos which premiered in Rio de Janeiro in 1942, in which Donald travel to Brazil to is taught to Samba by local parrot José. Taking inspiration from the colour, the music the city’s dramatic landscape bold prints and bright block colours underpin the collection. Bobby Abley develops the relaxed sports-casual style he is best known in his most comprehensive range yet.


In stark contrast Bobby Abley has worked with two Rio de Janeiro residents, inspired and effected by the oft-overlooked challenges faced by the cities more than 1 million most vulnerable people. Local artist Ygor Marotta creates slogan posters spreading messages of peace, hope and love throughout the city and has worked with Bobby to translate one of his most recognizable works to the catwalk – Amor Amor Amor. Bobby Abley also works with Igor Miranda, a 13-year-old boy he met visiting one of the city’s many favelas, who created one of the collection’s prints. A generous portion of profits from these pieces will be split between a direct savings account under Igor’s name available when he turns 18 for use towards higher education, and the Brazil Foundation to be used towards education, health, social and civic causes.